Digital Marketing

When you want to actively recruit web design orders, you have to do more than just create beautiful websites for your clients. You’ll have to step beyond design.

Understanding the principles of internet marketing, complete with practice, will help you attract more leads and increase sales for both you and your clients. A large flow of customers will encourage you to reconsider the prices of your services.

Here’s what you should know:

Social media marketing. Social media is the fastest way to find clients for web design.

A well-established content strategy will help you grow your social media community, and to keep it from becoming a chore, try Buffer or Edgar at work. They have good post planners that will tell you what to post and when to post it.

And services like Canva will help you assemble cool graphics for your posts in no time.

Buffer might come in handy one day for automating your social media marketing. Buffer
Search Engine Optimization. Create yourself a website, pick up search terms and start creating useful content on your blog. This strategy helps you find additional customers.

Search engine optimization (SEO) is a big topic and we’ll cover it in the next article

And if you have WordPress, a plugin like Yoast can already help with basic opimization.

Communication
Last but not least, it’s important to keep open channels of communication with your customers.

Make sure clients are aware of the status of projects, you remember to collect feedback and improve your work processes.

The secret to good customer service is clear boundaries. So the better you know your business, the more precisely you can negotiate key points back on shore.

Here are a few tools to help you manage your communication with clients:

Messenger. Slack or Telegram, for example, are fine for communicating with clients. But they can be very clingy for newbies, because newbies think that they have to instantly respond to everyone and end up losing their rhythm.

Email. Tie your email address to your site’s domain, it’ll give you a bit of status. Plus your address will be easier to remember and contact ([email protected] instead of [email protected]).

Meetings. Live meetings can be held after major resource updates or in the initial phases when you need to establish contact and trust with the client.

It may be convenient to communicate online through Zoom. The video format is more convenient than just a voice. There’s more of a presence and engagement effect.