What a web designer is

Web designers work at the intersection of creativity and technology. Guys like to make sites that are creative, functional and aesthetically pleasing to visitors, and that help achieve business goals.

Creating websites may seem like something simple at first glance, but each unique design is nuanced.

For example, a website offering travel planning services for seniors will be very different from a blog aimed at children. Here’s an interesting example.

Each new project web designer examines the following questions:

Who is the site for? What audience are you trying to attract?
What information is needed to attract and convince potential customers?
What design elements will work together to convert the target audience?
How does the website work for an Internet marketing system, such as social media or email?
How well does the website reflect the client’s brand values and character through unique graphics and brand design?
How does the website help the client achieve business goals?
Who is responsible for maintaining and developing the site?
Trained web designers know how to find the answers to these questions and then apply them to create an attractive and profitable website for the client.

What a web designer does

A web designer’s tasks vary depending on their skills and work environment.
There are three popular scenarios: freelance work, agency work, and in-house work.

Freelance work.

Freelance web designers offer a range of services, depending on their skills and preferences.
In addition to the creative work of creating a website, they are also required to work with clients and handle business development.
The plus side is that you can choose the projects you want to work on, but freelancing involves discipline in terms of case management so that the routine doesn’t eat away at the creativity.

Agency work

In an agency where the business is put on stream, web designers don’t have to worry about finding clients, but in return they get less freedom in their choice of projects.
The composition of web design projects in an agency is influenced by the agency’s suite of services and team.

Work on staff

Web designers on staff usually work on one main company website or a small lineup. They may oversee a specific module or a specific section on a larger site.
Many companies use the company Web site as a “flight control center” for their online marketing efforts — a place where they can direct potential customers to learn more about the company’s services or buy a product.
This means that today’s web designers need serious experience in various aspects of design and Internet marketing to succeed.

Here’s what web designers need to be proficient in:

Graphic design. Web designers work with color, fonts, photography, illustration, and composition – all of which help to tell a compelling compelling story and evoke certain feelings of the target audience.

UX design and interface design. The basics of UX help design scenarios on a website with nuances of user psychology in mind – this approach more often than not helps to hit basic customer expectations;
Web design is sharpened on conversions. The site – a system whose task – to sell. This means you need to understand what actions can influence the conversion rate;

Web development. Although some designers limit their work to designing sites, many also take on a portion of the code, especially the interface development.

Internet marketing. A web designer works shoulder-to-shoulder with digital marketing (SEO pros, SMM pros, Copywriters and Content Marketers). The frontline work is set by content, and understanding context is always a plus one to boldness and accuracy.

Client work and project management. Once the site is launched, the work is just beginning; developing the site is a separate big job of increasing conversions with new blocks, tweaks, creating expressive graphics and launching new pages. And there are many psychological subtleties of working with the client, which can be taken into account if you approach the organization of work competently.
Of course, to ensure the flow of customers do not have to be an expert in all these areas.

Web designers often prefer to specialize in one area: someone cool makes a unique graphic and promotional presentation, someone rubs in analytics and can crank out conversions, someone masters layout and minimizes the resources to launch the site, and someone specializes in a particular industry, for example, golf courses and golf pro.